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Jaywing handed tech brief from Ikano Bank


Ikano Bank, the banking company owned by the family that founded IKEA, has appointed Jaywing.

It’s turned to the Yorkshire agency to review its new “credit decisioning architecture” ahead of the launch of new products internationally.

“We chose Jaywing because of their independence and their impartial guidance regarding platforms, systems and bureaux. This combined with their years of knowledge and expertise in product and data management means they were best placed to give a holistic view and advise on all aspects of the credit decisioning architecture we needed to launch several new products,” explained Jamie Spiller, Global Product Manager – Onboarding, Ikano Bank.

Jaywing worked alongside internal teams to evaluate the new architecture, comparing the lender’s proposed approach with industry best practice in areas such as data management, decision capability and flexibility, the use of bureau data and the best approach to scoring. 

“We are proud to be working with Ikano Bank and their fantastic analytics team to deliver best practice credit decisioning architecture, enabling them to meet their current goals but also long-term growth strategies,” added Ben O Brien, Managing Director at Jaywing.

“We work closely with internal teams to help solve complex challenges bespoke to their organisation, leaning on our two decades of client experience.”

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