Global digital savings platform, Raisin, has appointed Manchester’s creative-led marketing communications agency Jam for a second year running to support with integrated services.
Expanding on year one in partnership, which solely focused on B2C PR, year two sees the pair embark on campaigns across B2B PR, social media, video, events and design.
The appointment will see Jam strengthen Raisin’s reputation as the most convenient way for consumers to access top savings rates globally and make their money work harder during a time when the cost of living continues to remain high.
Jam will be responsible for setting and delivering strategies for both business as usual activity and quarterly campaigns to drive maximum impact among the business’ target audiences which include consumers and the banking industry.
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Jaime Gee, managing director of Jam, said: “Understanding the potential for the brand and its long-term vision has helped us develop an impactful strategy that builds on the successes of the last year. With financial services our core sector, it is the perfect next step for both sides. On top of that, there is nothing better than working with a great team, and the rest of the agency is excited to make their mark too.”
David Wall, Raisin’s head of international PR, said: “The impact Jam has had with B2C PR alone in year one has been phenomenal. They have helped dramatically increase the profile of our spokespeople and showcase their expertise. The strategy last year helped drive major brand awareness among UK consumers. This year, we’ve enlisted the support of Jam’s wider specialisms because we know, to have maximum impact with our customers, we need to utilise the full marketing mix.
“Jam understands our target market and the touch points that impact them. Leveraging this, Jam has already been able to spark conversations with consumers and build further awareness of what we stand for and how we can help among our customer base.”
The expansion from B2C PR, to Jam’s wider roster of services, follows an already successful 2025 where the agency has on-boarded 13 clients, strengthening its portfolio across social, PR and creative campaigns.
Specialising in brand strategy, digital marketing, public relations and social media, Jam’s roster of clients includes Perfect Pet Insurance, Constance Hotels and Resorts, Dematic, Manchester Pride and many more.
