Manchester-headquartered social media marketing agency It’s Gone Viral has appointed Urban Splash’s Sam Lenehan as a non-exec director.
Lenehan is Associate Director of the housing developer House by Urban Splash – a partnership between the regeneration company, UK government and Japan-based Sekisui House.
At It’s Gone Viral, Lenehan will be working closely with founders Andrew Trotman and Ryan Williams on the agency’s growth strategy.
He said: “Social media has become a fundamental part of how consumers interact with the brands they love. Having built some of the biggest social media brands in the country over the past three years, the guys at Its Gone Viral have an almost unparalleled expertise.
“By falling into the agency space, they’ve become some of the most qualified social media advisors in the country. I genuinely believe that having built and maintained their own internal portfolio of pages, It’s Gone Viral has the opportunity to be something different: disrupting the agency market through its unique expertise, backed by a visible track record that’s there for all to see.
“The board and I have developed and begun implementing a new strategy for the business over the past six months and I am delighted to formalise my appointment with the group as we start to see the next exciting stages of this unfold.”
Trotman added: “Sam brings a unique set of skills and experience that have already proved incredibly valuable. The past six months have seen us quadruple our headcount, move into Manchester city centre and deliver six billion impressions across our portfolio.
“We are extremely excited on the journey ahead. 2020 is going to be a year of significant growth and we’re only just getting started.”