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It Works Media wins competitive pitch for icelolly


Holiday comparison site, icelolly, has appointed It Works Media, following a competitive pitch process.

The Leeds digital marketing firm told Prolific north, it was up against a number of “much larger agencies” for the brief.

“This is a fantastic opportunity for It Works and we are very excited to be working with the team. We are a small agency but have a highly talented team who have frequently outclassed larger competitors to win some truly amazing clients,” said managing director, Steve Pritchard.

It Works will be working across the company’s content, to increase rankings for its primary destination pages.

“It Works came to us with a strategy tailored to our individual needs on how to improve organic traffic with a clear timeframe on when this will be delivered. This is a big project but we are excited to begin working with them over the next few months and beyond,” said Ross Matthews, chief marketing officer at

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