Gianfranco Cuzziol has joined Intermarketing Agency as its director of CRM.
He’ll be working out of the company’s Leeds and London offices, to further develop its data and CRM offering.
Cuzziol has over 20 years experience working with brands including Disney, BMW and P&O Cruises.
“My first few weeks here has shown me how creative this agency is. There is a real opportunity for us on behalf of our clients to really push the data and creativity combination to connect brands and their customers,” he stated.
‘’CRM is an often-misused term. For an agency like Intermarketing, working with brands and connecting them with customers in both the physical and digital world, data and technology can play a part alongside understanding the customer journey and delivering an enhanced customer experience. In the retail space where we have an ever-increasing depth of capability in delivering customer experiences, our challenge is to help brands show the return they are getting for every brand/customer interaction”.
Nickii Gray, Intermarketing’s managing partner added:
“With Gian we will continue to look at how we can better use data and technology (as slaves not masters) to drive meaningful engagement with customers, and importantly find ways to measure the return brands are getting on those interactions.”