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InSinkErator appoints agency for UK market


Rise at Seven has been appointed by InSinkErator UK to raise awareness of the brand.

The agency will handle the digital strategy and cross-channel creative for the hot tap and food waste disposal specialist.

This will include paid media, influencer campaigns, digital PR and SEO.

“This partnership is the next chapter of our storytelling journey as we expand our reach in the UK market, working with Rise at Seven on a whole host of incredible strategies around social and creative campaigns,” said Ashley Munden GM-Managing Director EMEA of InSinkErator.

The 30-year-old company is well established in the USA, and Carrie Rose, the Founder and CEO of Rise at Seven explained that their focus would be showing the British market what they’re missing.

“The InSinkErator is a big part of Americans day to day life, with a huge 50% of households owning one. We’re not just building a brand and online presence, we’re generating demand for a market that is not yet fully established and helping make it also a part of British day-to-day life regarding their food waste and hygiene in the kitchen,” she said.

“This is a huge time for us at Rise at Seven. It really is a testament to the passionate, and highly-skilled team we have on board that we are celebrating these wins.”

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