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The Insights Family appoints new Managing Director amid a raft of new hires

The Insights Family

Manchester-based The Insights Family has announced it has appointed a new Managing Director alongside 11 new hires. 

Will Pearce joins as Managing Director, where he will aim to drive the company forward with its growth and will report directly to The Insights Family founder and CEO, Nick Richardson.

Prior to joining the company, he held the position of Operations Director at ActiveWin Marketing for seven years following three years at IGT as Marketing Manager.

The company, which provides kids, parents and family market research, has hired an additional 11 members of staff across its research, commercial and data science teams with a current headcount at 67.

It plans to recruit a further 22 employees in a bid to expand across all departments. 

Nick Richardson, CEO of The Insights Family, said: “I am delighted to welcome Will to The Insights Family as Managing Director. 2021 was our third year of treble digit growth, and our aspirations for 2022 are even more significant so ensuring we have the structure to allow our incredible team to flourish and develop at industry pace is key. I believe that Will and our Senior Management Team will continue to inspire our team to deliver even greater things for our incredible roster of clients and partners we are proud and privileged to work with”

Will Pearce added: “I’m absolutely delighted to be joining The Insights Family, who are one of the fastest growing businesses in Manchester. All the ingredients necessary for success are in place; an innovative Product, a list of Partners including many of the biggest brands in the world and most importantly a team of outstanding People who have delivered outstanding results year on year. The future is incredibly exciting as we build from a very strong base and I can’t wait to see where we will take the business to in 2022 and beyond.”

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