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Innovate UK backed ‘Eat Out Round About’ app to begin Wakefield trial

Eat Out Roundabout

Wakefield-based Not Usual Ltd, the company behind engagement app Bleisure Rewards, has announced its new ‘Eat Out Round About’ app will launch with a trial in its home city. 

Backed by the government’s Innovate UK fund, the ‘Eat Out Round About’ scheme has been designed to support hospitality by providing customers with vouchers for meal discounts. 

 Ahead of a national roll out, the app will launch with a Wakefield trial from 22nd March and will focus on takeaway food only in line with restrictions.

 It said the scheme could inject up to £30,000 into hospitality businesses in the city.

Local businesses purchase Eat Out Round About vouchers for their employees and customers who can use the app at local restaurants. 

Once given a code, customers can download the free app and redeem their voucher for up to £10 off at a participating restaurant. 

Rolled out across three periods, each launching as hospitality reopens, the trial is backed by Wakefield Council and key local organisations including Theatre Royal Wakefield and the Mid Yorkshire Chamber of Commerce.

Local businesses including The Quarry at Horbury, Marmalade on the square, Horse & Jockey, Corarima and Tet are already signed up to the scheme. 

Created by Wakefield based entrepreneur Ali Gordon, Eat Out Round About is the result of years of work on a previous project ‘Bleisure Rewards’ that was repurposed as the pandemic took hold in 2020. 

Denise Jeffery of Wakefield Council said: “We are delighted to have been involved in the research, design and roll out of the trials when hospitality re-opens and shape the platform to help local economies to thrive.”

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