Influential has been given an extended brief by Grant Thornton UK, following a competitive pitch process.
This saw the business advisory firm reduce its number of retained agencies from 4 to just the one.
Influential will now add the Midlands, Yorkshire, North East and Scotland regions, to the North West, which its held since 2008.
“Our brief for Grant Thornton has evolved over more than a decade, reacting to a changing media landscape and an increasingly-crowded advisory marketplace where B2B social channels have become all-important,” said Sara Wilde-McKeown, Managing Director of Influential.
“This expanded remit reflects our ability to create campaigns which harness PR, digital and owned-events seamlessly. But it also stands as evidence to the way we look after our client relationships. We constantly appraise our approach, refresh it where needed, and look for incremental marginal gains wherever possible.”
The agency has also been appointed as the retained PR agency for legal firm Jackson Lees Group. It will also be providing a national integrated communications campaign for another law firm, CEL Solicitors.