Digital marketing agency Novi has appointed a new Head of PPC as it looks to strengthen its paid media offering.
Tom Coad joins with experience across legal, financial services and e-commerce, and has previously worked with brands including THG, MyProtein, Slater & Gordon and Missguided.
In the role, he will lead Novi’s PPC activity, overseeing strategy and campaign performance, as well as the development of its paid media processes.
His background includes work across Google Ads, Microsoft Ads and paid social, alongside integrating CRM platforms such as HubSpot and Salesforce. Novi said his previous work includes reducing cost per lead, improving conversion rates and delivering lead growth through analytics and AI-led strategies.
Aaron Crewe, Managing Director at Novi, said: “Tom’s appointment is an important step in strengthening our paid media offering. His experience working across complex, multi-channel campaigns and his focus on delivering measurable results make him a strong addition to the team. As we continue to grow, it’s essential that our clients benefit from senior-level expertise across their campaigns.”
Coad added: “From my first meeting with the team, it was clear that Novi isn’t just about data, it’s about the people and the shared drive to move the needle for clients. There’s a rare sense of alignment here that you don’t find everywhere. I’m thrilled to be part of such a forward thinking group and to lead a PPC strategy that matches the high standard of innovation the agency is known for. I’m not here to impress, I am here to help and I am really excited about what the team offer already and I’m confident in expanding on that offering with my skills and experience.”
The appointment is part of Novi’s ongoing investment in its PPC, SEO, paid social and data-led marketing capabilities. Novi, which was established in Lancaster in 2009, has offices in Manchester and London.
