Lancaster-based Novi Digital has become one of only a few companies of its kind in the world to gain the highly coveted global B-Corporation Certification, which is given to businesses or organisations that can demonstrate high standards of performance, accountability, and transparency in areas such as employee wellbeing, environmental sustainability, and charitable efforts.
The agency – which specialises in B2B search marketing and advises clients including The Carbon Trust, Logs Direct and Fuuse – had to go through a rigorous application process lasting six months to gain the B Corp Certification.
Only 5,000 businesses globally currently hold B-Corp and Novi is one of only 14 pay-per-click (PPC) agencies and fewer than 50 SEO agencies worldwide to achieve the standard.
Aaron Crewe, managing director of Novi Digital, said: “Through B-Corp, we have taken even greater strides to building a more sustainable and purposeful business that supports our communities. Achieving this certification shows people what we stand for, and we hope to continue growing and working with more like-minded businesses who care about the planet and want to make a difference.”
With a team of 20-employees across the UK, Novi Digital is an award-winning B2B SEO and PPC specialist agency, using automation, AI, and machine learning to deliver campaigns for over 300 clients in the UK and around the world.
The B-Corp movement began 15 years ago and there are now members in 79 countries representing over 400,000 workers. Novi Digital joins ethical business names like The Body Shop, Patagonia, and Ben & Jerry’s in holding B Corp certification.
