A Manchester start-up has launched a new platform for discovering viral videos using artificial intelligence and cloud-based technology.
Wattl, a free-to-download app, is aiming to turn the traditional way users interact with social media on its head by replacing the linear content feeds used by the likes of Facebook and Instagram with a scrollable, interactive grid.
Videos play simultaneously, and in real-time. Users pinch, scroll and drag the grid to navigate the content, zooming in or out, to view individual clips and images.
The platform’s innovative algorithm ranks and displays videos based on a proprietary blend of user engagement, genre and age.
