Liverpool-based Quirky Digital has been appointed as the official SEO partner for Hallmark Cards UK.
The independent agency will lead the greeting card brand’s national SEO strategy, with a focus on strengthening its organic search visibility and supporting its growth online.
The account will see Quirky Digital provide support across technical SEO, content strategy and Digital PR, with the agency also working on generative engine optimisation as part of the brief.
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The aim will be to increase Hallmark’s visibility for commercially important searches and reach new audiences through organic search.
Hallmark has more than a century of history and operates internationally across greeting cards, gifts and related products, with a presence both online and through its retail network.
For Quirky Digital, the appointment represents another national account win as the Liverpool agency continues to grow its portfolio of UK and international brands.
Managing director Liam Quirk said: “Hallmark is a brand that almost everyone knows, so to be trusted with its organic search strategy is a huge win for us.
“We’ve built Quirky Digital around being truly passionate about SEO and competing with much bigger agencies, so winning an account of this scale is another sign that we’re heading in the right direction.”
He added: “There’s a massive opportunity to build on Hallmark’s existing brand authority online, and we’re excited to get stuck into the work and show what we can deliver.”
Quirky Digital specialises in SEO for businesses operating in competitive markets, with experience across retail and e-commerce, healthcare, financial services, property, education and professional services.
