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HUB hits the global campaign trail for ‘Toy of the Year’ Real FX Disney Stitch

Integrated agency HUB has delivered the global campaign creative for Wow! Stuff’s latest hero product, Real FX Disney Stitch.

Wow! Stuff, famed for its award-winning toy inventions and collaborations with household favourites like Marvel, Harry Potter and Disney Princess, has designed and manufactured a RealFX Puppetronix based on Disney’s Stitch.

The advanced Puppetronics toy features over 100 action and sound combinations, interactive touch sensors and lifelike movements, and arrives packaged in a unique ‘alien capsule’ box with a Stitch certificate verifying its first edition status.

It has already won several ‘Toy of the Year’ awards and is tipped to sweep many more before 2024 is over.

Working in collaboration with Wow! Stuff, Smyths Toys and Disney, HUB delivered a compelling 30-second sizzle reel, ecommerce photography and two sets of lifestyle images to excite young children and teenagers alike.

The toy launched worldwide today, June 26 – celebrated globally as International Stitch Day.

“HUB thrives on bringing creative visions to life, and working with Wow! Stuff on the RealFX Disney Stitch project was an absolute joy,” said Helen Hudson, managing director at HUB.

“Working from our in-house studios, our team was dedicated to capturing the essence of Stitch’s mischievous and cuddly personality and the delight it can bring to children of all ages.

“There were lots of things to consider, as the campaign will be active worldwide, but the HUB team handled the delivery with ease. Our expert editors and copywriters ensured the plot of the sizzle reel was clear and the messaging concise, intriguing, and exciting from the very first second. The sets take some inspiration from the setting of the original Lilo & Stitch movie and we dare anyone not to fall in love with Real FX Disney Stitch after watching our actors play, laugh and cuddle with him.”

Richard North, President of Wow! Stuff, was also at HUB Studios during filming: “Partnering with HUB was a seamless and genuinely enjoyable experience,” he said. “Real FX Disney Stitch is a product that is years in its development and we’re incredibly proud of it, HUB has truly highlighted its magic and appeal. They delivered the brief perfectly – no small achievement for a company working with Wow! Stuff and Disney for the very first time!”

Real FX Disney Stitch is on sale now, available exclusively at Smyths Toys.

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