HUB has delivered colourful campaign creative for La Redoute UK’s brand-new homeware collection, designed in collaboration with Interior Design Masters season five winner Roisin Quinn.
The La Redoute Intérieurs x Roisin Quinn La Fleur collection comprises 20 unique pieces in the bright maximalist style of Roisin Quinn, including cushions, throws, candles, wallpaper, blinds, and prints.
As a long-standing creative partner for La Redoute UK, HUB was commissioned to bring this partnership to life through colourful campaign creative, including end-to-end planning and production for a five-day shoot in HUB’s in-house studios, inclusive of videography, logo design, product packaging, wall art, print and digital assets.
“We are immensely proud that La Redoute chose HUB as its creative partner on this exciting collaborative project,” said HUB’s managing director Helen Hudson. “We have worked with La Redoute for many years, and our creative team couldn’t wait to get started on such a fun campaign. Our keen insight into La Redoute’s visual identity paired with their incredible expertise has made for a campaign that perfectly captures the essence of Roisin’s design aesthetic.”
The assets have been used to launch the collaboration across social media, emails, print, press releases, and La Redoute’s website.
The campaign launched on Wednesday May 1, following Roisin’s crowning on Interior Design Masters which broadcast on TV the evening before.
