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How is technology fixing the “broken” PPC industry? The eCommerce Show North will provide actionable insights


One of the biggest costs for eCommerce businesses is pay per click – the revenues spent on this aspect of marketing alone can often outstrip any other costs associated with running a business.

Every business has different goals, but they all have one thing in common – a desire to optimise their advertising budget.

Bjorn Espenes

The Marketing session in the Keynote Theatre at eCommerce Show North on October 11 will be looking at providing actionable insights into these issues from experts operating across this global platform.

Bjorn Espenes, CEO at Salt Lake City-based Finch, will be talking about how “technology is fixing a broken PPC industry”.

Alongside this will be a presentation from Vincent Karachira, Senior VP of the global retail phenomenon Rakuten, who will be talking about machine learning, attribution and re-marketing.

And Ann Payne, from Google, will be talking about attribution models and Microsoft’s Simon Jacobsen will be discussing machine learning and its applications for online advertisers.

Registration is open and you can secure your place here – we are expecting around 4,000 attendees alongside the 120 exhibiting businesses.

Around 4,000 attendees are expected at the inaugural event. Manchester-based hosting company UKFast is the headline sponsor and CRO specialists Endless Gain, eCommerce website experts Space48, Magento agency Digitl and email marketing automation business dotmailer are all involved as event partners.

Specific theatre sponsors include leading global ecommerce platform Magento, business support network Business Growth Hub, international payments company WorldFirst, creative and data-driven digital agency twentysix, B2B marketing specialists SteinIAS and global advertising company Finch.

Here’s a full list of the 80-plus eCommerce companies already involved in eCommerce Show North.

The above speakers join senior representatives from the likes of,, Kellogg’s, and the Park Group – with many more to be revealed.

Find out more

eCommerce Show North will be an unmissable event for all those with a connection to the eCommerce sector, from CEOs, CMOs and MDs to heads of digital, developers and technical managers.

There’s still time to get involved as an exhibitor, sponsor or partner – please contact Martyn Collins on 07764 406873 or by emailing

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