Integrated marketing agency Home has helped Leeds Rhinos utilise the latest voice technology to help its fans keep up-to-date with club news.
Home’s specialist Technology and Artificial Intelligence Optimisation teams came together to launch an official ‘Skill’ for the Rhinos the Amazon Echo device.
There are now more than 5,000 Skills available for the Echo, although Leeds Rhinos is the first Rugby League club to utilise the technology in the UK. It allows fans to opt in to receive news items about the Rhinos from Amazon’s personal assistant, Alexa.
Phil Daly, Head of Media and PR at Leeds Rhinos, said: “We’re always thinking about new ways to make it easier for our fans to consume our content and stay in the know with what’s going on at the club, so when Home came to us with an idea of creating the first club Rugby League Skill, it was a no brainer!”
Phill Midwinter, Technology Director at Home, added: “The rise of voice-activated assistants opens up exciting opportunities for businesses and brands, especially when recent stats are suggesting that by the end of 2018, over 40% of UK households will have a Smart Speaker.
“We’re thrilled to have helped Leeds Rhinos take advantage of this tech to engage with their fans.”