Comparasino, the Yorkshire-based online casino comparison site, has launched its national television debut via a strategic three-month advertising campaign on ITVX.
The Broadcaster Video on Demand (BVOD) campaign, which goes live today, will see the Yorkshire tech firm’s innovative “smart matching” technology featured across ITVX’s premium prime-time programming and hit shows.
The move signals a major expansion phase for the company as it brings its proprietary casino search engine to a mainstream national audience through its first major broadcast media investment.
Developed to address growing consumer frustration with traditional online casino comparison sites, Comparasino’s proprietary Recommendation Engine moves away from static, commercial-led lists.
The technology allows users to input specific preferences, including payment methods, minimum deposits and bonus types, to be instantly matched with UKGC-licensed brands that meet their exact criteria.
By solving common pain points like “choice paralysis” and “sign-up disappointment,” Comparasino is positioning itself as a consumer-first disruptor in the high-growth iGaming sector.
While the advertising campaign on ITVX introduces the brand’s core technology, the company is also highlighting its Member Zone as a key driver of user retention.
This dedicated personal portal allows players to “lock in” their preferences and list matching online casino brands. As the Yorkshire-based team continues to onboard additional casino partners, the platform’s automation engine identifies new matches for the user in real-time, delivering a truly personalised, “always-on” concierge service.
Martyn Hannah, co-founder and CEO of Comparasino, said: “Launching our first TV advertising campaign on ITVX is a significant milestone for the business and a key part of our growth strategy. For too long, the online casino search process has been a one-size-fits-all experience. Our mission is to humanise that journey by putting the player’s specific needs first.
“By taking our message to a platform with the reach of ITVX, we’re able to show a national audience that there’s a smarter, safer and more tailored way to find and compare UKGC-licensed online casinos.
As it expands its footprint across the UK media landscape, Comparasino remains rooted in a compliance-first philosophy. Every brand featured on the platform is fully licensed by the UK Gambling Commission, ensuring that trust and transparency remain at the heart of the firm’s growth.
