Yorkshire-based Comparasino has signed a 4 month advertising deal with York radio station, YO1.
The comparison site, which helps people find online casinos and bonuses, has been set up by Leeds digital agency, Ghostfoundry.
The Comparasino Conundrum campaign, will start in October, with regular advertising spots and a sponsored competition, reaching more than 70k listeners every week.
“As this was our first foray into radio advertising, we wanted to partner with a local radio station that was fun, had a large, relevant audience, and that would work closely with us to bring a campaign to life. And that’s exactly what we’ve got with YO1,” said Martyn Hannah, CEO of Comparasino and Director Ghostfoundry.
“I’d also like to thank the team at Ghostfoundry and Mark Chadwick at Lionmark Studio – I’ve been blown away by the creativity and passion that has gone into the Comparasino Conundrum campaign, and I hope YO1’s listeners enjoy the ads and competition just as much as we have making them.”
There will also be a weekly gameshow, where listeners must come up with the correct answer to an almost impossible question to be in with the chance of winning a cash prize.
“Radio remains a powerful platform for brands and businesses looking to engage audiences and drive awareness of their products and services. We are thrilled that Comparasino chose YO1 for its debut radio ad campaign and I must say that the ads are among the best we’ve ever run,’ added Wayne Chadwick, CEO of YO1 Radio.