Zotefoams, a global foam manufacturer whose advanced foam materials enable lightweight, high-performance applications for globally recognised brands such as Boeing, Airbus and Nike, has appointed PR Agency One to support its global communications programme.
The brief marks the first time Zotefoams has invested in a dedicated PR programme and reflects the company’s ambition to strengthen its international profile as demand grows for materials that can support lighter weight, durability and efficiency in demanding applications.
Zotefoams’ proprietary foam technologies are used in applications ranging from aircraft interiors and electric vehicles to technical apparel and medical devices, enabling improvements in safety, efficiency and performance. The PR programme will focus on positioning the business as a global innovation leader supporting some of the world’s most advanced industries.
READ MORE: Two big-name board appointments as Middlesbrough agency hires 10 in a month
PR Agency One will deliver a coordinated programme spanning corporate profiling, sector-led storytelling and global media engagement. The approach will centre on explaining how advanced foam materials can support performance, safety and efficiency in real applications.
The programme will also establish a centralised press office and thought leadership platform to support Zotefoams’ growth strategy, ensuring consistent messaging across key regions and sectors.
Aaron McIvor, head of marketing & insights at Zotefoams, said: “Zotefoams plays a critical role in enabling innovation across a number of global industries, and we see a clear opportunity to communicate that story with greater consistency and intent.
“As we continue to expand internationally, we wanted a partner that could connect our technical expertise to the commercial relevance and application impact of our materials. PR Agency One demonstrated a clear understanding of that challenge and how to build our profile in the markets that matter most.”
James Crawford, managing director at PR Agency One, added: “Zotefoams sits at the heart of some of the most important industrial shifts – from lightweighting in aviation to efficiency gains in electric vehicles and performance materials in consumer products.
“Our role is to ensure that contribution is properly understood across global media and stakeholder audiences, using clear, evidence-led storytelling supported by measurable outcomes.”
PR Agency One plans to combine strategic storytelling with robust evaluation through its OneEval framework, linking media visibility to brand, reputation and commercial impact. The agency will also draw on its international OneNetwork to support coordinated delivery across key markets, ensuring local relevance alongside global consistency.
PR Agency One is a multi-specialist consultancy focused on creative effectiveness, with offices in Manchester and London. It offers consumer, B2B and corporate PR across a broad range of sectors. Its services include OneEval, the agency’s proprietary measurement framework, and GEO capabilities to support visibility across both earned media and AI-driven search. The agency works with major clients including Essity, Neighbourly and Cake Box.
