Harrogate-based Extreme has been appointed to handle SEO, PPC and paid social advertising for the iconic Henry vacuum cleaner.
It won the brief from manufacturer Numatic International following a competitive pitch, with the brand wanting to build on existing demand for its Henry products, which have sold more than 15 million units since launching in 1981 and are known for their memorable smiling faces and bright colour.
Andrew Ernill, Head of Marketing and Communications at Numatic International, said: “We are excited to be working with Extreme to grow and evolve our eCommerce platforms in order to provide the best service for our customers.”
James Brunyard, Client Services Director at Extreme, added: “We’re really excited to have the chance to work with such a legendary brand.
“Henry is an icon and one we’re all familiar with, so our team is revelling in the opportunity to help get these products in front of new audiences in a variety of creative ways.”
Extreme has worked with a variety of brands on a local to international level – including Nisa, Black Sheep Brewery, Glorious! and Severfield.