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Helen Skelton fronts online retailer’s new ad campaign

Online bathroom retailer, Victoria Plum, has revealed its new advertising campaign, presented by brand ambassador, Helen Skelton.

The Doncaster-based company has produced 4 x 30 second adverts which will be aired on Sky and Channel 4’s video on demand platform. The commercials will be supported by online advertising, plus paid and organic social media activity.

“We chose Helen as our first ever brand ambassador because her vibrant and authentic personality reflects our values and resonates with our customers,” explained Victoria Plum Marketing Director, Nigel Hunter.

“She has been an absolute pleasure to work with since day one. Our TV ads capture her personality, raise a smile and communicate how we want to enable our customers to realise their bathroom dreams as easily as possible.”

The creative came from an initial concept thought up by its in-house marketing team. This was then developed into a campaign by Leeds-based Supersonic. The ads were produced by Active Pictures (also based in Leeds) and directed by Chris Bartle.

They go live  from Monday.

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