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Hatch launches new drinks brand Upstream


Hatch has been appointed by new sparkling water brand, Upstream.

The Leeds agency will undertake a strategic campaign, focusing on the concept of escapism, through consumer and trade PR, social content and experiential.

It will also manage a paid strategy on social media.

“Hatch impressed us with their creative strategic approach to our launch and had some really interesting ideas,” said Ed Woolner, commercial director at Upstream.

The agency has recently expanded with the appointment of Victoria Tidmarsh as account director and Emma Crampton and Farrah Hussein as account executives.

Tidmarsh joins from Epiphany Search and Jaywing PR, where she was project director. 

“The past 12 months has seen the agency grow, expanding the team in both Leeds and London. In addition, new business wins have seen the team secure new national and global client briefs, including some very exciting projects we can’t talk about just yet!” explained managing director, Jason Madeley.

“We have set ambitious objectives for 2019 and we are excited to hit the ground running working with the new innovative Upstream brand.”


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