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Hangfast ropes in Rule 5 for comms brief


MediaCityUK-based agency Rule 5 has been appointed by adventure engineering company Hangfast.

Based in Bingley, West Yorkshire, Hangfast is one of the world’s leading manufacturers of climbing walls, artificial caving systems and rope courses, providing end-to-end adventure leisure solutions.

The retained brief sees Rule 5 responsible for raising awareness of the business, working with Hangfast’s clients – which include Legoland, Center Parcs and Alliance Leisure – to deliver effective marketing communications strategies.

The agency will also work with Hangfast to promote its rigging and rope access business, which provides a comprehensive range of services to various industries.

Hangfast founder and director John Beers said: “As we celebrate our 15th anniversary we’re looking ahead to the next phase of expansion, with a marketing and communications campaign that will further elevate the Hangfast brand.

“Rule 5’s strategy demonstrated knowledge not only of the media opportunity but of our business and the adventure leisure sector. They’re a great fit with Hangfast and we’re really pleased to have the team on board.”

Rule 5 also works with the likes of dock10, Fat Lad At The Back and Brother UK.

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