The North’s hotspot for national and international business revealed
Prolific North’s Global Reach initiative returns this year with new insight into the national and international activity of tech, marketing services, media and creative companies with a Northern base.
Global Reach profiles companies with an office or headquarters in the North and elsewhere nationally and internationally, to build a picture of the North’s contribution to global business.
Prolific North worked with Manchester Metropolitan’s School of Digital Arts (SODA), which led the research.
The soon-to-be-published research follows Prolific North’s 2013 Global Reach pilot, which identified around 250 companies of this kind, employing over 18,000 staff.
Now, following seven years of growth in the region, Prolific North will publish an extended and in-depth report of more than 500 companies in 2021.
Among the findings, the Global Reach 2021 report reveals that Manchester has the most businesses of this kind, followed by Leeds, Sheffield and Newcastle.
The headquarters of these companies are most commonly in London, followed by companies in the US, India and Australia. Around 40% of the companies have their headquarters overseas.
The new research also finds strong Northern representation in hosting, healthtech, publishing, and fintech, with cybersecurity and AI emerging as new contenders.
These are just a few of the findings to come from the soon-to-be published report, which will coincide with a launch webinar.
Sponsoring the Global Reach 2021 webinar is Beever and Struthers. Caroline Monk, who jointly heads up the firm as an Executive Partner, is among speakers confirmed for the webinar.
Monk previously led the firm’s private sector audit team and maintains responsibility for the firm's multinational groups and FCA regulated clients.
She will be joined by Dr Kirsty Fairclough, a Reader in Screen Studies at Manchester Metropolitan’s School of Digital Arts (SODA), which led the Global Reach research.
Also on the panel is Sarah Novotny, Head of Digital, Creative & Tech at GC Business Growth Hub, and Katy Leeson, MD of Social Chain.
“We are proud to be part of the Prolific North Global Reach campaign together with MMU and the Business Growth Company,” said webinar sponsors Beever and Struthers.
“We see this as a real opportunity to both position our firm and our services of professional support and advice, but also to play our part in positioning the region as the right place for these businesses to base their UK home.
“Over the last few years, what has become increasingly apparent to us is that all our clients, regardless of business sector or size, are engaging in some way with international trading connections.”