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Global digital sports analysis firm to open in Leeds


Hudl, a $100m American sports software company is to open its second UK office in Leeds.

It specialises in sports performance and works with sports clubs to edit and share video and interact with statistics. It claims to have 160k teams on its roster and 4.2m unique users.

Amongst those teams are Leeds United and Leeds Rhinos, as well as Barcelona, Bayern Munich and PSG.

“We looked at a number of locations and eventually chose Leeds. We are excited about the digital, data and creative strengths of the city region and are also attracted to the Tech Hub that is now up and running at Platform,” explained Courtney Rodgers, VP of marketing and business operations at Hudl.

“Together with the great national and international connectivity it’s a compelling package as Hudl continues to grow around the world.”

With its headquarters in Lincoln, Nebraska, it also has offices in Sydney, Australia and London.

“It’s great to welcome global tech brand Hudl to Leeds City Region. Our investment in creating the spaces where digital and creative companies can thrive is clearly paying off and the scene is growing,” added Roger Marsh OBE, chair of Leeds City Region Enterprise Partnership (LEP).

“The LEP Inward Investment team have supported Hudl to move here and we’re looking forward to launching a new product in April to incentivise more digital companies to locate in the region.”

The firm is expected to employ 20 people across business development and marketing in Leeds.

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