Luxury skincare brand ELEMIS has announced its arrival in Selfridges with a new CGI campaign produced in partnership with One Agency.
One Agency spent 8 weeks curating a CGI asset that “truly showcases the magnitude of this partnership” through one of the brand’s most iconic products, brought to life via the latest adtech trend.
One Agency has used CGI to bring the best-selling Pro-Collagen Cleansing Balm to life, and sent it rolling through the city streets of Birmingham and Manchester.
Anneka Smith, senior marketing manager at ELEMIS, said: “One Agency was an absolute dream to work with on my CGI vision for ELEMIS’ launch into Selfridges. Their team is incredibly skilled and talented, and they truly understood my vision from the very beginning. They were able to take my ideas and bring them to life in a way that was even better than I could have imagined. I couldn’t be happier with the final results and seeing a giant ELEMIS Cleansing Balm rolling through the streets of Birmingham and Manchester will never get old.”
Lauren Graham, One Agency sales director, said: “I’m always so pleased with the creative outcomes produced by the extremely talented people at One Agency, but it’s an even larger source of pride when the work is for such a phenomenal client. Over the years, my affinity with ELEMIS has only grown stronger, and it’s a privilege to work with such a forward thinking brand who are as dedicated as we are to paving the future of marketing through technology.”
One’s creative project manager Maisie Hambleton added: “It’s been really great working with the lovely ELEMIS team to achieve their vision, the team have really enjoyed the technicalities of the project. We look forward to our future working with this client and within the CG space.”