Manchester’s The Gate has produced a TV campaign for Air Ambulance: Kent, Surrey, Sussex (AAKSS).
The company was tasked with creating a campaign which would generate a direct response by encouraging viewers to reach for their phone and donate to the life-saving service.
AAKSS operates 24 hours a day, 365 days a year, and relies entirely on charitable donations.
During planning stages, ‘to look up’ was identified as the most common reaction when a helicopter flies overhead, so The Gate used this feedback to turn an everyday reaction into a thought-provoking statement.
