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Gary Neville-backed sports start-up appoints PR agency

MyoMaster, the sports start-up which was backed by Gary Neville and Sara Davies on Dragons’ Den has appointed a new PR agency.

The PHA Group will be running an always-on press office for the company, including profiling of the founders, thought leadership and product placement.

“MyoMaster’s recovery technology is rooted in science and backed up by research to help make the most effective recovery tools possible,” said Andy Corridan, Account Director, Sport and Fitness, at The PHA Group/

“We are delighted to be working with Lottie and Joe during what is a very exciting time for the business.” 

The company was co-founded by Joe Gray, an ex-pro rugby player at Harlequins and Saracens, along with former M&C Saatchi PR board member, Lottie Whyte.

“The MyoMaster mindset from day one has been to make our products as accessible as possible, providing access to elite level products in your own home,” explained Whyte.

“We believe you shouldn’t have to be a world class athlete to get your hands on world class recovery products. It’s great to have The PHA Group on board during this next growth phase for the business.” 

MyoMaster’s secured £100k investment from Gary Neville and Sara Davies.

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