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Front wins Butlin’s Conference and Event account


Sheffield-based creative agency Front has been appointed to lead on the creative for the relaunch of Butlin’s Conference & Events.

Securing the brief following a competitive pitch, Front will help the resort chain to shape its strategy and deliver creative campaigns for the relaunch. 

The agency will aim to showcase Butlin’s facilities as a conference venue in the UK in the campaign, which will include creative strategy, concepts and art-direction.

Joe Chetcuti, Front’s Managing Director, said: “We’re absolutely delighted to be working with such an iconic brand and ambitious client team. We’re looking forward to reinvigorating the brand’s event offering and taking it to the next level”.

Alex Meyer, Head of Proposition and Product at Butlin’s added: “We’re delighted to welcome Front as our creative partner for Butlin’s Conference & Events. There’s plenty of opportunity in the events sector and Front’s strategic thinking and creative approach stood out to us during the pitch process. We’re excited for the relaunch next month and driving our Conference & Events proposition forward.”

The first activation will launch in September 2021.

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