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Front launches European ad campaign for leading car parts supplier


Sheffield creative agency Front has created and launched a series of pan-European advertising campaigns for leading automotive products supplier Ring.

The campaigns for Wiper Blades and Smartcharger products will run in national and international trade and consumer media in the UK and across Europe.  

Front director Joe Chetcuti said: “Europe is a growth area for Ring so being a stable, positive brand in the current Brexit climate is a real issue. 

“This meant we needed to devise a set of campaigns that created awareness, but were also focused on driving sales, creating awareness and ultimately increasing market share in what is a very competitive sector.”

Henry Bisson, Ring Marketing Manager, added: “The team at Front has really understood our aims and the commercial challenges we face and I’m sure these campaigns will be play a vital part in our growth.”

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