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Freemans improves third-party brand offer with launch of Brand Studio

Brands are being a offered an opportunity to increase both their sales and profile by joining the UK’s fastest-growing department store, and now Freeman’s will highlight third party brands through its new Brand Studio offer too.

Bradford-based Freemans has seen growth of 65 per cent over the last two years, with customer numbers exceeding one million, as it transitioned from ‘paper’ to digital department store. Its newly opened third-party brands programme offers coveted places on the retailer’s roster.

The pitch is open to brands irrespective of their size, offering a unique opportunity for up-and-coming labels to work alongside established, big-brand names.

Current third-party brands partnering with Freemans include Adidas, Apple, Elizabeth Arden, Disney, Seasalt, Joe Browns, Mango, Monsoon, Cornwall, Wrangler, Dune, Superdry, New Balance and G-Star to name but a few.

New joiners for the Summer 23 range include Joules, Radley London, Seasalt Cornwall and Villeroy & Boch – with sales for the customer favourites already trending across the site.

Across Beauty, which as seen sales soar 33 per cent in the five months to May 23, new brands include Max Factor, Rimmel and Gatineau.

Freemans is offering potential places to brands either as exclusives or on standard third-party contracts.

The retailer also offers a number of highly-successful, complementary own label exclusives including Lascana, Aniston, Bon Prix, Kaleidoscope, STAR Julien Macdonald, Love Mark Heyes, Abigail Aherne, Siobhan Murphy, and Henry Holland.

Linda Quinn, chief merchandising officer at Freemans, said: “This is a unique opportunity for ambitious brands to showcase their products with the support of one of the UK’s best-loved retailers. We serve more than a million customers each year, so we’ll bring your product to new customers in new markets.

“Freemans gives customers access to a fantastic selection of both established and emerging brands, helping us on our journey to be the nation’s digital department store of choice.”

On the launch of Brand Studio, Richard Cristofoli, Chief Customer Officer added: “Brand Studio highlights the extensive range of amazing third-party brands that are curated to complement our exclusive collections and partnerships.

“Any new brand partner comes on board knowing their product offer will be underpinned by our free delivery and returns promise alongside a variety of flexible ways to pay.”

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