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Freemans goes on tour with Loose Women

Bradford-based Freemans is to be the headline sponsor of the Loose Women Live tour.

It’s the first time that the ITV show has hit the road, heading to 16 theatres from next month, including a night at the London Palladium.

Digital department store, Freemans, signed a 2-year partnership with the ITV show in 2022 and this will be an extension of the relationship.

The tour will carry “sponsored by Freemans” across all promotional materials, including its home on the ITV website. The store’s logo will also be projected onto the stage.

There will also be a presence on London underground ads, the Loose Women newsletters, programme banners as well as national newspaper and social ads.

“The Loose Women Tour, takes the Freemans name to theatres throughout the tour and builds on our existing relationship with ITV.  The ethos of Loose Women, and now the tour, celebrates women in an honest, authentic, accessible, empowering, relatable, diverse and fun way – a perfect fit with Freemans,” said Richard Cristofoli, Chief Customer Officer, Freemans.

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