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Frank Bruno is “glovin’ it” in Ladbrokes campaign


Cravens has completed its second campaign for Ladbrokes, this time featuring Frank Bruno.

The Newcastle agency was appointed in March and this latest advert comes ahead of the Deontay Wilder and Tyson Fury fight.

Boxing legend, Frank Bruno, is filmed going out on the streets to find out who the nation “gloves” ahead of the fight on Saturday.

“Ladbrokes loves big sports events, so in the build up to the big fight they wanted to ask the nation the question, “Who Do You Glove?” explained managing director Phil Coverdale.

“Running across broadcast, digital, retail and building up to sponsorship of the fight live on BT Sport Ladbrokes are asking the nation if they glove Wilder or Fury.

“Frank Bruno was the perfect big national icon to ask the big question.”

The campaign was written, produced and directed by Carvens and builds on its Brian Blessed Russian bear campaign, which ran during the World Cup.

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