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Fourth Wall’s Milo animation backed by £350,000 Liverpool loan

Fourth Wall is making a new series of its award-winning animated series, after receiving a £350k loan from Liverpool City Region Combined Authority.

The loan is set to create up to 10 jobs and leverage more than £2m in private sector investment.

Fourth Wall was commissioned for a second series, after the first 52 episode outing was a hit on Channel 5’s Milkshake – and also won Best Children’s Series at the 2022 British Animation Awards.

The first series was made with support from the British Film Institute’s Young Audience Content Fund, which was closed last year. So, the Combined Authority’s Flexible Growth Fund was “vital” in helping to fill the funding gap.

“We are thrilled to have received this vital support from the Liverpool City Region Combined Authority’s Flexible Growth Fund,” explained Joe Moroney, from Fourth Wall.

“The £350,000 loan has been instrumental in bringing our award-winning Milo brand back for a second series, allowing us to continue our journey of creating engaging, world-class content. This investment not only helps us expand our team and IP portfolio but also reinforces the vibrant creativity of the Liverpool City Region’s digital sector. We’re excited to see Milo reach new heights and showcase the talent flourishing in our region on a global stage.”

The new 26 episode series will be made in the Liverpool City Region.

“Our Flexible Growth Fund exists to provide fast and flexible loans to successful businesses to enable them to grow.  The digital and creative sector is one of the jewels in our economic crown and Fourth Wall have already proved that they have the talent and determination to compete with anyone,” explained Cllr Mike Wharton, the Liverpool City Region Portfolio Holder for Economic Development and Business.

“I’m sure this second series of Milo will see the business go from strength to strength and help add a successful animation studio to our booming digital and creative sector.  What’s more, the Combined Authority will receive the money back with interest so we can reinvest it in more exciting businesses.”

Fourth Wall is based on Bold Street in Liverpool and employs 30 staff.

It’s expected that the company will create an in-house sales and marketing team once the second series launches.

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