A Former Wigan journalist has launched a specialist communications consultancy.
Purple Tree Communications, headed up by Natalie Geraghty, 38, specialises in tailored communications services within the highways and construction industry.
A post-graduate of Salford University, Geraghty began her career at Johnston Press, covering local news for the Wigan Observer and Wigan Evening Post. She then worked at infrastructure giant, Kier, for 11 years occupying roles such as customer service manager on its Midlands National Highways contract and head of corporate communications for Kier’s highways division. She is also currently vice-chair of the Chartered Institute of Public Relations North West Committee and a Shannon Trust prison volunteer.
Based at The Old Courts, Wigan, the new micro-business’ current clients include industry specific trade associations, highways maintenance companies, and construction recruitment firms.
Geraghty said: “When I was five years old, my reception teacher wrote in my school report that I loved to tell news. Little did she know I would end up doing that for a living. With my background in journalism and spending more than a decade working in customer and communications in highways, I felt now was the right time to try the world of self-employment and offer my skills and expertise to organisations that needed help steering their communications and telling their great stories.”
She added that the highways and construction industry is regularly misunderstood, and frequently doesn’t have the budget to tell its own story, which is where she hopes to help: “There’s a huge skills gap in this industry and I believe that’s because those that aren’t working in it, don’t fully understand it. It’s our mission to change that and help to make the industry, its people and its processes understood and valued.”
