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Former Syco Creative Director joins Lifted Entertainment at MediaCityUK


Lifted Entertainment, has appointed Lee McNicholas as its new Creative Director, North.

McNicholas has spent the last 10 years as Creative Director and Executive Producer at Syco. That’s seen him play an “instrumental role” in the international roll out of formats The X Factor and Britain’s Got Talent.

Lifted is the new name for ITV Studios Entertainment, which is behind some of the UK’s biggest entertainment shows, including I’m A Celebrity… Get Me Out of Here!, Love Island, Dancing On Ice, The Voice and Ant & Dec’s Saturday Night Takeaway.

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McNicholas will be based at MediaCityUK and will create and lead production and development across the North.

“As a teenager growing up in Liverpool, I remember going on the Granada Studios tour and thinking one day I want to work here,” he said.

“To think after all these years I’ll be joining the incredible team in Manchester, really is a dream come true. I’m a huge fan of everything that Lifted Entertainment produce and hope to add some more hits to their already impressive roster.”

Its Northern office produces shows such as Judge Rinder, University Challenge and Countdown.

McNicholas will work alongside Lifted’s MD, Angela Jain, who added:

“Lee brings a wealth of experience and expertise on huge global entertainment shows which, when added to the depth of the brilliant creative team we have here in Manchester, means he is in the perfect position to spearhead the next phase of growth in the North. I have no doubt he will be an inspiring, generous and kind leader who shares our values and vision for the future.”

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