Former Radio 5 live sports presenter Matt Williams has been appointed as the new head of communications at the British Equestrian Federation (BEF).
Williams joins the BEF after 20 years with the BBC, most recently as a sports presenter on the BBC Radio 2 Drivetime Show with Simon Mayo.
Between 2006 to 2010 he covered the Beijing Olympic Games, two FIFA World Cups and a number of UEFA Champions League finals as the sports presenter on 5 live’s Breakfast show.
He will now be leading and developing the BEF’s communications and marketing strategies.
He said: “I believe strongly in the power of sport and story-telling. I believe there are many great stories to be told about equestrian sports. Our elite riders lead the world but millions of others and their support staff take part in this sport every week because they love it. I can’t wait to meet them and help tell their stories.”
Nick Fellows, chief executive of the BEF, added: “Matt is a well-known voice on the BBC with a very impressive background in sports media and we can’t wait for him to join the team.
“He is a clear and passionate communicator and is someone we believe will work well engaging with all of our stakeholders.”
Williams joins the BEF on January 7th.