Former Porsche Brand Comms Lead moves to Bentley as EMEA Comms Chief

Bentley Motors has appointed a new Head of Communications for Europe, Middle East and Africa.

Franziska Jostock joins the Crewe luxury car manufacturer after more than a decade at Porsche.

Starting this week, she’ll have dual reporting lines into Richard Leopold, Regional Director, Europe, MEIA and UK, and Wayne Bruce, Chief Communications and DEIB Officer. 

“Bentley is an extraordinary brand that embodies bespoke luxury and performance. I’m honoured to join the team and bring my experience in communications, storytelling, and car culture to support its exciting future,” she stated.

READ MORE – Bentley starts construction on £35million EV facility

Joining Porsche as a PR intern in 2013 from RTL, where she worked as a journalist, she rose through the ranks to become Brand Communications Lead for its editorial platform, Type 7.

“I am delighted to welcome Franziska to Bentley Motors,” added Richard Leopold, Regional Director, Europe, MEIA and UK.

Her experience and understanding of automotive communications, combined with a modern and digital approach to storytelling, positions her perfectly to lead our communications efforts in the EMEA region and support our valued retailer network across this diverse and dynamic market.”

Jostock will be responsible for all communications activities for Bentley in Europe, Middle East and Africa.    

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