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Former N Brown brand chief joins Co-op Group

Kenyatte Nelson

Co-op Group has appointed former N Brown brand chief Kenyatte Nelson to its operating board.

Nelson takes up the new role of chief membership and customer officer with responsibility for Co-op’s membership, marketing and brand strategies. This will include supporting Co-op’s presence at UK music festivals and also the exciting naming rights partnership with Co-op Live – expected to be one of the world’s premier music and entertainment arenas – in Manchester.

Nelson has worked in marketing for more than 20 years, 13 of which were managing national and international marketing for major brands at Procter and Gamble. He has also served time at Shop Direct (now The Very Group), Missguided and most recently N Brown Group, where he has been chief brand officer since 2019. As of September 2020, he is also a non-executive director for the British Retail Consortium.

Nelson said: “[Co-op Group] is a values driven organisation that touches and improves the lives of millions of people, and I look forward to working with Shirine [Khoury-Haq – CEO], the operating board and the rest of the team, to build on the great work that is already happening across the group.”

All senior marketing leads will report into Nelson, who in turn reports directly to Khoury-Haq. The CEO added: “Kenyatte brings with him a huge amount of marketing, digital, customer and brand experience – he will be a huge asset to Co-op Group as he leads our membership, marketing and customer activity, and we are delighted to have him join our operating board.”

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