Brand activation agency ZEAL Creative has appointed Sam James as Head of Retail and Shopper, who will join the agency’s strategic planning team.
James joins the agency from Manchester-based promotional marketing agency Blue Chip Marketing, where she focused on the UK’s diverse range of retail channels in her role as Retail and Shopper Planning Director.
In her new role at the agency, which has offices in MediaCity in Salford and London, she will work closely with ZEAL’s Planning Director Callum Saunders and will be based at the agency’s Salford office.
Sam James, Head of Retail and Shopper at ZEAL Creative, said: “I’ve been admiring ZEAL campaigns from afar for a few years now so joining the team was an easy decision to make. I was especially drawn to the wide range of influential brands that they work with, the standard of existing thinking within the agency and their desire to grow and evolve their strategic offering.”
ZEAL’s Planning Director Callum Saunders added: “‘I first met Sam at an industry event several years ago and was immediately impressed by her knowledge and passion for all things retail: bringing her into the business to spearhead our growth in this area was a decision I didn’t even have to think twice about. At ZEAL we build and execute effective retail strategies for some of the world’s biggest brands and Sam’s depth of knowledge in this area, alongside her previous experience of working with ZEAL’s founders, is already seeing her add huge value to our business.”