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Former Barclaycard director joins DivideBuy


Teresa Byrne, a former Barclaycard and GE Capital Director has joined fast-growing point of sale finance tech specialist, DivideBuy.

Byrne has been named Chief Commercial Officer at the Newcastle-under-Lyme firm, with a brief to accelerate its scaling and product innovation.

The appointment comes following a £300m funding agreement with Davidson Kempner Capital Management LP last year.

“I’m thrilled to be joining DivideBuy at such a pivotal time in its growth trajectory. DivideBuy is making POS finance fair, ethical and affordable for consumers, and helping merchants to grow their market share and customer insights through our innovative, automated LendTech platform that takes care of customer acquisition, onboarding and credit approvals,” explained Byrne.

“DivideBuy’s success is not just down to the ingenuity of its technology, it’s our talented people and collaborative culture that are driving results. DivideBuy puts consumers at the heart of everything it does, and that’s one of the key drivers that attracted me to the business. It’s not just about the numbers, it’s about a high-performing team, like the one here at DivideBuy, which is capable of taking the business around corners and at speed. This business is agile and has the foundations and, more importantly, the people to write the future of the high-value POS market. We are laser-focused with ambitions of scaling into Europe, and excited to bring a new product suite to market in the coming months.”

DivideBuy is both tech solution provider and lender and states the Byrne’s arrival demonstrates its commitment to “providing consumers in all income groups with affordable POS finance based on responsible lending practices.”

“Teresa’s appointment will further engrain our ethos of ethical and accessible lending throughout our people and our business and will ensure we can continue to scale and redefine the ethical consumer credit space,” added Robert Flowers, CEO of DivideBuy.

“With Teresa’s guidance and experience, we are well placed to become the go-to credit partner for consumers and merchants, offering the nation’s shoppers truly flexible finance.”

The company’s eCommerce credit plugin integrates with shopping cart functionalities such as Shopify, Magento, WooCommerce and Craft Commerce to offer interest free credit through more than 500 retail partners.

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