Manchester-based Leasing Options, one of the UK’s leading car leasing companies, has appointed Danielle Jones as its new head of marketing, recognising the step-change she has delivered across brand, digital and communications since joining the business.
Jones initially worked with Leasing Options while on the agency side, before being brought in-house in 2024 to undertake a major rebrand, launch the company’s latest TV and audio advertising campaigns and deliver an enhanced email platform with fully reworked customer journeys.
As head of marketing, Jones will now take overall responsibility for all marketing, lead generation, social media and PR activity. This will include leading a renewed focus on, and strategic development of, all social media channels.
Her immediate priorities will centre on strengthening the Leasing Options brand, enhancing digital performance, developing more engaging content for customers and continuing to refine the company’s online and communication strategies, while ensuring all activity reflects the highest standards of expertise, authority and trust.
Mike Thompson, chief operating officer at Leasing Options, said: “Danielle has made a huge impact in a very short space of time. From leading our new TV campaign to resetting our approach to content, email and social, she has helped us sharpen our brand, improve how we talk to customers and lay the foundations for future growth. Her promotion to head of marketing is a natural next step and reflects both her achievements to date and the ambition we have for the business over the coming years.”
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Jones added: “I’m incredibly proud of what we’ve achieved since I joined Leasing Options from the agency side, and being asked to lead the marketing function is a huge personal milestone for me.
“I love working for Leasing Options and I’m excited to build on this success, particularly as we sharpen our focus on social media and continue to grow the brand together.
“Our focus will remain simple – put the customer at the centre of everything we do, create genuinely helpful content that people trust, and use data to make our activity smarter, more creative and more efficient.
“There is still a huge amount of opportunity ahead of us and I’m looking forward to building on the momentum we’ve created to keep Leasing Options front of mind for drivers across the UK.”
