Manchester-based foodmrx launches its new consumer insights platform today (April 24) from the annual Food and Drink Expo in Birmingham.
The suite of tools enables brand and media tracking, consumer profiling and trend-spotting, speaking to 1,000 different shoppers every month via both online surveys and video interviews.
Covering the Food, Grocery, Beverage and Restaurant industries, the platform offers researchers, marketers, and those in product development, senior leadership and buying or commercial teams a new way to become an expert on their customers quickly.
The company has also launched its series of trend reports to help brands put insights into action. The organisation provides access to its data and reports via various subscription packages.
“We’re all being asked to do more, with less at the moment. Yet consumer needs are evolving by the day,” said Jonathan Watson, Founder & CEO at foodmrx. “Everywhere you look, there are important opportunities but also urgent risks. Our platform takes the hard work and cost out of understanding change. We’re very proud of the first iteration of our platform, but we’ll be working hard to continue developing it over the next few months. We have several new features planned, including ones that utilise AI [and] expect to build the team out further later this year.”
To celebrate the launch, foodmrx has released a trend report called “Shop, Snack, Sip – How Consumers are Treating Themselves in 2023”, which can be downloaded for free from the foodmrx website. Anyone who downloads the report during launch week can also opt-in for free access to the platform.