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FMCG specialist joins Finn as Director


Tim Orrell has joined Leeds-based communications agency as a Director to grow its retail and shopper operations.

Orrell has more than 30 years of industry experience, having been Managing Director of Golley Slater Leeds and Golley Slater Retail. He spent 7 months as Group Marketing Services Director of JD Sports, before joining FPP in 2017.

“I’m so excited by the opportunity at Finn. Rich and the team have an exciting vision of the future of FMCG communications,” he said.

“The time has come to rip up the rule book and reinvent the FMCG model.  Clients need a new type of agency to help them with their communications strategies, and Finn is just that – a FMCG specialist that brings a diverse skill set to a problem, unified by a belief in a progressive approach. The agency is buzzing with amazing talent and most importantly good people with great values.”

It comes following a series of wins within the FMCG sector, including Essity, John West, Gosh!, Wessanen, ghd and Boost Drinks.

“Signing Tim brings serious strength to our bench.  Our strategy is to provide FMCG clients access to the best talent to help them to grow their brands,” said Richard Rawlins, founder and CEO of Finn.

“Tim offers clients a whole new perspective on the future of grocery retail, an area that is definitely keeping many FMCG CMOs awake at night”.

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