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Fluid Digital behind ecommerce site for celebrity skincare brand


Fluid Digital has completed the ecommerce site for luxury skincare brand Augustinus Bader.

The product is used by the likes of Diane Kruger, Victoria Beckham, Dakota Johnson and Demi Moore.

Fluid Digital was asked to pitch to build a new Magento-based platform for the brand.

“We have only really scratched the surface of the potential that exists for our products in terms of online sales,” said Matt Jeans, Global Digital Head at Augustinus Bader.

“Moving to a single Magento site that will adapt to different international markets and launching our subscription model will enable us to seize that opportunity at a time when demand for luxury skincare products that provide dramatic results has never been higher.

“We felt Fluid Digital understood the brief well and had experience of delivering similar projects that have generated excellent results. They were the natural choice to instruct and had a clear passion for what we are wanted to achieve.”

Previously the brand used 7 separate Shopify Plus stores, but they wanted to streamline all sales through one site.

“The Augustinus Bader project was one that we were really able get our teeth into,” added Adam Hindle, Managing Director of Fluid Digital.

“Due to the commercial potential of the site Augustinus Bader were keen to launch it as soon as possible so we were delighted that we were able to deliver the site in just 18 weeks to fit with this.”

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