The five 10-second videos are based on the same iconic design Flow created on its first appointment with the institution last year. It is currently on 45 screens around Birmingham city centre and features a young mum at home, a retired lady, a creative type, a sporty male and a businesswoman.
The campaign aims to demonstrate the courses’ availability to all walks of life and showcase the broad variety of flexible learning types on offer. The digital display screen are positioned in high traffic locations all over Birmingham city centre and are expected to reach up to 850,000 potential students and reminds viewers that education is available to all, and it’s never too late to start studying something new.
Flow Creative – the award-winning team behind Arts Council England’s funding campaign branding – was brought back on board following a successful campaign for OSC’s tenth anniversary in 2017.
Gaining almost 50,000 views, Flow’s series of videos are being upheld as a significant driver of new traffic.
Karl Doran, creative director at Flow, said: “It was a pleasure to work with Open Study College again. We really enjoyed developing a unique and striking visual style for the anniversary animation. To take the concept further, including tackling how to make it translate with a different delivery method, was a challenge that we really got stuck in to.
“We wanted this campaign to flow seamlessly from the last so we continued with the same colour palette, illustrative style and smooth motion style. After the success of the previous phase, it was important that the brand capitalised on that and extended the reach of its fresh and contemporary approach.
“It’s always amazing to see your work out in the real world, too, and the animations look terrific on the digital screens.”
Steven Nash, director of marketing and e-commerce at Open Study College, added: “We were delighted with the eye-catching 10 second adverts that are showing all over Birmingham! Flow successfully built on the distinctive style they established in our recent tenth anniversary animation and have helped us reach a new audience in a memorable way.”