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Flaunt Digital lands Mattress Online brief


Flaunt Digital has been appointed by Yorkshire-based Mattress Online to drive paid media strategy following a highly competitive pitch.

Mattress Online is an award-winning, UK-leading retailer of mattresses and beds. Founded in 2003, it is the largest independent mattress retailer in the UK and is “on a mission to get the nation sleeping better.”

The ongoing paid media strategy will include managing accounts across paid search, shopping, and display.

Steve Adams, CEO at Mattress Online, said: “We’re excited to be partnering with Flaunt Digital. Adam and the team listened to what we need as a market leading e-commerce retailer and demonstrated a great drive to work together. The team at Mattress Online are looking forward to embarking on the relationship and seeing shared success going forward.”

Adam Worrall, Head of Paid Media at Flaunt Digital added: “With 20 years of experience in the industry, we’re already tapping into the wealth of knowledge the Mattress Online team has. From a paid media perspective, we can see the massive potential of the brand and will be working to ensure we’re driving growth not only for the mattress category, but also exploring ways to efficiently scale performance for its beds offering.”

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