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Finger Clickin’ Good as Vegan start-up looks to Engage


Vegan Fried Chick*n (VFC) has been working with Leeds digital marketing agency, Engage to support its launch and drive sales.

Established in December last year, VFC was set up by Matthew Glover, the founder of Veganuary, and Adam Lyons, owner of Source Restaurant in York.

The pair employed Engage to create an ecommerce store, so they could manage and ship orders to customers. The site also had to reflect the new brand’s mission statement: “an act of positive rebellion against a system that has contributed to climate change, environmental destruction, and factory farming.”

“As a brand new startup it was crucial that we launched with a bang, and the website that Engage has delivered has enabled us to do just that,” said Matthew Glover, Co-Founder at VFC.

“Although we believe in our products and our mission, it’s been astounding to see the level of orders being placed and the success we’ve already achieved. Working with the team at Engage has been fantastic, and we’ll absolutely collaborate with them on future digital projects.”

Since the 17th December, launch date, the site has led to 2,121 orders with a product value of over £52,000. VFC has also secured over 13,000 Instagram followers.

“It’s been really exciting to work with such an inspiring new startup. Not only does VFC have a strong, ethical mission, but its products are delicious,” added Alex Willcocks, Co-founder at Engage.

“The results speak for themselves and highlight the significant impact that the website has had in generating a successful brand launch. It’s been fantastic to experience the growth of VFC, and we’re looking forward to working with Matthew and Adam on future exciting projects.”

Engage was appointed by VFC after a recommendation from Elmwood, the brand consultancy responsible for creating the VFC brand.

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