Educational resources supplier Findel has launched a new sports equipment brand for schools and grassroots clubs to help empower the next generation of athletes, both physically and mentally.
Shoshin, strapline ‘Ready to play. Set to improve,’ provides high-quality sports equipment, coaching resources and kit which focuses on developing and improving young individuals and teams through its equipment.
Derived from the Japanese concept of “beginner’s mindset”, Shoshin was chosen by Findel because it taps into a shared belief of how mastering sport is about always looking to improve – to do so requires people to embrace a beginner’s mind.
The brand has launched competitively priced products across a range of sports including football, rugby, netball and basketball. Products include training and match balls; coaching resources such as bibs, cones and kicking tees; and accessories such as storage and kit bags.
All the respective sports’ balls have been designed with durability and performance in mind. Shoshin’s footballs come with a hard-wearing outer which has been kick-tested more than 2,000 times, whilst the rugby balls are made with a blended rubber outer for longer life and extra durability.
Both the training and match balls for netball and basketball feature specialised grip patterns to improve handling, control and overall dexterity.
As part of the product development cycle, Shoshin reviewed every aspect of the manufacturing process to ensure the final products were delivered as sustainably as possible. All plastic product packaging has been replaced with 100 per cent compostable and recyclable materials.
Findel’s origins as an educational resources supplier can be traced back to 1817. Today, the company’s brands and websites offer more than 32,000 products to educators and parents based in the UK and overseas, with the business exporting to 130 countries.
Shoshin products will be available to purchase exclusively through Findel-owned sport and physical education (PE) resources supplier Davies Sports.
Heva Simpson, head of buying at Findel said: “We understand the transformative power of physical education and sport and are passionate about nurturing the next generation of young athletes.
“Shoshin embodies this ethos. Our high-quality, durable, and accessible equipment has been designed to support young people’s development and wellbeing, both physically and mentally, and fuel their passion for sports.
“Our goal is to become a trusted teammate and partner to schools and colleges, as well as grassroot clubs and their teams, to help unlock the sporting potential in children of all ages and abilities.
Headquartered in Hyde, Greater Manchester, Findel also has a distribution centre and offices in Nottingham and employs around 300 people. As well as Shoshin and Davies Sports, the company’s brands comprise Hope, GLS, Philip Harris, and EuHu.
